For the third year in a row, Nissan North America, Inc., has been included on the annual Top 25 Noteworthy Companies list released by DiversityInc Magazine. The Nissan’s brand’s employee resource group growth is what has played a large role in gaining ongoing recognition from DiversityInc.
One of the most successful tactics used by Nissan is their affinity groups. Through this program, Nissan allows employees with shared interests/identities from different parts of the company to work together and create programs that are designed to encourage inclusion in the workplace. Additionally, each year the Nissan Foundation donates 100 percent of their proceeds to provide funding to programs that provide appreciation and education for cultural diversity.
“With the most diverse consumer base of any automotive manufacturer, we understand the importance of authentic engagement with our employees and the communities where we live and work,” said Rebecca Vest, vice president of Corporate Development and Social Responsibility at Nissan. “Members of our 25 employee resource groups work to raise cultural awareness within the company and serve as ambassadors within the community to educate others about the value of diversity.”
DiversityInc selects the companies to be included on this list each year by evaluating all the eligible companies and looking for their year-to-year progress and strength in four key areas. These areas include equitable talent development, CEO/senior leadership development, supplier diversity, and talent pipeline.
“Nissan Named One of DiversityInc’s 25 Noteworthy Companies for Diversity for Third Year.” Nissan Online Newsroom. N.p., 20 Apr. 2016. Web. Apr. 2016. <http://nissannews.com/en-US/nissan/usa/releases/nissan-named-one-of-diversityinc-s-25-noteworthy-companies-for-diversity-for-third-year>.
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The 2016 Nissan Rogue Takes On the Unexpected
As residents of Albany, Schenectady, Latham, Saratoga, and Clifton Park, NY, we know the weather is constantly changing. Furthermore, we know how important it is to have a vehicle that can face any unexpected weather condition that Upstate New York throws at you.
The 2016 Nissan Rogue is up for the challenge, as shown in their new commercial, “Rocky Road.” In this spot, we see a man driving his Rogue through a winding mountainside road on a dark, stormy evening. The rain has loosened the dirt and rocks on the side of the mountain, and they present a menacing obstacle. However, thanks to the Intuitive All-Wheel Drive System available for the Rogue, the driver is able to successfully navigate the challenging conditions.
Stop by Destination Nissan to test drive the Intuitive AWD System in the 2016 Nissan Rogue and learn about more safety features that can help you prepare for the unexpected.
Nissanusa. “2016 Nissan Rogue | Rocky Road.” YouTube. YouTube, 18 Apr. 2016. Web. 19 Apr. 2016. <https://www.youtube.com/watch?v=t9gMPH6DbEU>.
Nissan Invests in U.S. Operations
In order to support the growing needs of U.S. Nissan customers, Nissan has decided to further invest in their operations here. This decision stemmed from their 2015 all-time sales record, selling 1,484,918 units last year. They will increase production in their top-selling vehicles including the Pathfinder, Altima, Rogue, Sentra, LEAF, Maxima, Versa, Murano, and the next-generation TITAN.
Between their North America Corporate Headquarters in Tennessee and several assembly and production plants, Nissan employs over 22,000 employees here, totaling a payroll of $1.1 billion. 79.5% of Nissan and Infiniti vehicles were built in the United States.
Check out the full statistics on the infographic below!
“INFOGRAPHIC: Nissan Makes Strategic Investments in U.S. Operations.” Nissan Online Newsroom. N.p., n.d. Web. 15 Apr. 2016. <http://nissannews.com/en-US/nissan/usa/releases/nissan-makes-strategic-investments-in-u-s-operations>.
Nissan GT-R Breaks Guinness World Record
The Fastest Drift Ever title now belongs to Nissan after Japanese drift champion, Masato Kawabata broke the record in a MY16 Nissan GT-R at a speed of 304.96 km/hr and a 30-degree angle. The MY16 Nissan GT-R was specially tuned by GReddy Trust technicians for three days leading up to the event, in which Kawabata only had three attempts to break the record. It was tuned to 1380 horsepower and adapted to rear-wheel drive. In order to perform this challenge, the GT-R had to be set up for agility, handling, and stability.
“Once again, Nissan has broken a GUINNESS WORLD RECORDS title and has made international history for the fifth time in the Middle East,” said Samir Cherfan, Managing Director of Nissan Middle East. “The Nissan GT-R is one of the world’s most iconic supercars, proving time and again the incredible breadth of its capabilities, and has clearly demonstrated its performance leadership by beating the best drift cars out there. The fact that this achievement was set here in the UAE makes it even more special for our region. Setting this incredibly difficult world record was a clear demonstration of the excitement we are bringing to the Middle East with the Nismo brand.”
“Nissan GT-R Breaks the GUINNESS WORLD RECORDS Title for Fastest Drift.” Nissan Online Newsroom. N.p., n.d. Web. 12 Apr. 2016. <http://nissannews.com/en-US/nissan/usa/releases/nissan-gt-r-breaks-the-guinness-world-records-title-for-fastest-drift>.
Nissan Releases March Sales
Last week, Nissan Group announced that their March 2016 sales in the U.S. totaled 163,559 vehicles for the month. The brand saw an increase of 13 percent over the 2015 year as well as their best month ever.
Some of the March highlights for Nissan include:
- Nissan crossovers, trucks, and SUVs were up 9 percent, experiencing their best month ever.
- Nissan cars also set a best month ever record by increasing 16 percent with 88,278 vehicles.
- Sales of the Murano reached 8,657 units, up 56 percent.
- Sentra increased 23 percent with 26,201 vehicles, setting a March record.
- Versa sales increased 12 percent with 16,255 vehicles, also setting a March record.
- Maxima sales increased to 6,588 vehicles, up 139 percent.
If you are interested in test driving any of these vehicles, visit us at Destination Nissan for a test drive!
“Nissan Group Reports March 2016 U.S. Sales.” Nissan Online Newsroom. N.p., n.d. Web. 07 Apr. 2016. <http://nissannews.com/en-US/nissan/usa/releases/nissan-group-reports-march-2016-u-s-sales>.
2016 Nissan Sentra Page Coming Soon
If you’re tired of the status-quo sedans, Destination Nissan invites you to come take a look at the redesigned 2016 Nissan Sentra. If you’re still in the research phase of the car buying process and are not ready for a test drive, we have good news! We will be releasing a Research and Review page on our website that takes all of the details and features of the Sentra and consolidates it into one convenient and easy-to-read page. Some of the things you can expect to read on this page are starting MSRP, EPA estimated MPG, safety features, standard features, and engine and transmission information.
Nissan Unveils 2017 GT-R At NYIAS
The all-new 2017 Nissan GT-R recently made its official debut at the 2016 New York International Auto Show (NYIAS) and the brand’s Global Director of Excitement, Usain Bolt was on hand to help with the reveal. The Olympic gold medalist has earned the nickname “the world’s fastest man” for his impressive athletic skills and he has been working with Nissan in this position since November of 2012 working with Nissan to help them promote their Global Brand Campaign.
You can see the official unveiling and hear what Bolt has to say about this vehicle in the video below.
“Nissan Global Director of Excitement Usain Bolt Goes behind the Scenes at the NYIAS.” Nissan Online Newsroom. N.p., 28 Mar. 2016. Web. <http://nissannews.com/en-US/nissan/usa/releases/nissan-global-director-of-excitement-usain-bolt-goes-behind-the-scenes-at-the-nyias>.
2017 Nissan Vehicles Will Reach Dealerships Earlier
The redesigned 2016 Nissan Altima and 2016 Nissan Sentra are finally reaching showrooms in the United States. If you are interested, stop by Destination Nissan at 770 Central Ave in Albany, NY 12206 for a test drive. Nissan lovers will also be glad to know that they can expect 2017 Nissan vehicles to arrive at dealerships earlier next year.
Jose Munoz, chairman of Nissan North America explains Nissan is missing out on potential sales by launching new vehicles too late in the model year. As a result, they will be redrawing their schedule to ensure vehicles will be hitting showrooms earlier. This will be taking effect this summer during the rollout of many 2017 models.
“The additional opportunity we have is to make sure we launch the model years at the right time,” Munoz tells Automotive News. “From now on what you’re going to see is the new model introductions are going to be more aligned with the market. It’s a key area for our dealers, it’s going to help in terms of inventories.”
“Nissan to Launch Vehicles Earlier in the Model Year.” Automotive News. N.p., 27 Mar. 2016. Web. 29 Mar. 2016. <http://www.autonews.com/article/20160327/OEM04/303289947/nissan-to-launch-vehicles-earlier-in-the-model-year>
What’s New About the 2016 Nissan Titan
If you’re in the market for a large truck, consider the Nissan Titan. New for 2016, this model boasts more power, greater towing capacity, and much more. Take a closer look at four new features available in the 2016 Nissan Titan.
Cummins Turbo Diesel
Nissan combined power and efficiency to create the ultimate engine for the 2016 Nissan Titan. The 5.0-liter V8 Cummins Turbo Diesel offers 310 horsepower and 555 pounds-foot of torque. The combined fuel efficiency of this vehicle is 17.7 miles per gallon, which is impressive for a vehicle of this size.
Built-In Gooseneck Tow Hitch
If you plan on using the 2016 Nissan Titan for towing, you’ll be happy to know that the truck features a built-in gooseneck tow hitch, which helps reduce the sway of the trailer. The towing capacity of the 2016 Nissan Titan is 10,610 to 12,310 pounds.
Heating and Ventilation
Whether you’re driving in summer or winter, front seat passengers will appreciate the new heated and ventilated seats for both the driver and passenger. This feature will keep you comfortable whether you choose the leather or fabric trim.
Four-Wheel-Drive
Drivers now have the option of purchasing the 2016 Nissan Titan as a four-wheel drive vehicle, which offers new safety advantages. With four-wheel drive, you’ll have a much easier time accelerating in inclement weather. Thanks to improved traction, you’ll can also navigate much more smoothly in off-road locations or on challenging terrain.
No matter your driving needs, there are many reasons you should consider purchasing the 2016 Nissan Titan.
Image provided by Shutterstock
Nissan Unveils New 2017 GT-R
This week at the 2016 New York International Auto Show, Nissan revealed the new 2017 Nissan GT-R. This sports car was originally introduced in 2007, and this year it has experienced its most dramatic transformation yet, with major performance enhancements and new features.
Under the hood, the award-winning 3.8-L V6 Turbocharged Engine has added 20 horsepower and 4 lb-ft of torque, now delivering 565 horsepower and 467 lb-ft of torque.
The exterior of the 2017 GT-R will include a matte chrome finished V-Motion Grille, a reinforced hood, and a redesigned front spoiler lip and front bumpers, and new rear bodywork to make the car more aerodynamic and aesthetically pleasing. The interior benefited from a new Nappa leather stitched simplified dashboard with integrated navigation and audio controls and an 8-inch touch screen monitor. Shift paddles have been mounted to the steering wheel and the front seats are now lighter with side-support for ultimate comfort.
Mamoru Aoki, Nissan’s executive design director, explains, “As the icon of Nissan’s driving performance, the GT-R continues to evolve. With the signature V-motion grille, the GT-R now possesses the latest Nissan design language. Its exceptional aerodynamic performance and upgraded interior have given the GT-R a more mature character, which will continue into the future.”
The 2017 Nissan GT-R will be available this summer!
“Nissan GT-R Undergoes Significant Transformation, Armed with a Fresh New Look and More Power.” Nissan Online Newsroom. N.p., n.d. Web. 24 Mar. 2016. <http://nissannews.com/en-US/nissan/usa/releases/nissan-gt-r-undergoes-significant-transformation-armed-with-a-fresh-new-look-and-more-power>.
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