Nissan Wants To Put “Ladies First”

Oct 16, 2015

All over the world, women are becoming a stronger presence in the work place, especially in manager-level positions. The percentage of women employees keeps increasing year over year thanks in part to programs like the ones that Renault-Nissan Alliance is putting forth.

These new programs aim to recruit, retain and promote women in the workforce in an effort to achieve Nissan’s goal to have women represent 14 percent of all management positions globally by 2017.

One such program already in effect is Japan’s official mentoring program for women manager candidates. This program is available for female general managers and offers reinforcement on issues of strategy, leadership, and career advancement. Another current program is a workshop geared towards young women engineers and offers women advice on how to build a career before having children. And finally, Nissan continues to expand the “Ladies First” retail program in Japan. Consisting mainly of dealerships that are managed and staffed mostly by women, the Ladies First dealerships feature elements that hope to make the shopping experience more welcoming to women and first-time buyers. These dealerships offer stylish interiors, a nursing room, and a spacious area where children can play.

For a look at a “Ladies First” dealership check out the video below.